![]() ![]() Harry Potter is one of the biggest franchises in the world, spanning several books, movies, and other forms of entertainment. “This matches our personalities, and so what’s cool is that there will be options for players to form clubs and socialize,” Kim said.Harry Potter: Puzzles and Spells will be holding special Quidditch-based events every weekend. ![]() Kim said he’s part of the Slytherin house, while his wife is part of Griffindor. A differentiator like a fantastic intellectual property and a great publishing platform and maybe the right timing and a little bit of luck could potentially create our next great franchise.” “One of the things that we’re really proud of is these really fantastic mischievous moments a chocolate frog jumping out of your screen,” Kim said.Īs for the mobile game industry, Kim said, “There’s a lot of high-quality games in the marketplace. So it’s important to capture the feel of the franchise. But in mobile, the market is so vast that it’s common for IP holders to grant licenses to multiple companies, giving them specific genres to target or time windows to hit. In years past, console and PC makers only had to worry about making one game. The game will coexist in the mobile market alongside Niantic’s Harry Potter: Wizards Unite (a walking game) and Jam City’s Harry Potter: Hogwarts Mystery (a Wizarding school game). We believe this franchise is going to be around for multiple years ahead.”īut the competition won’t be a walk in the park. Kim said, “This aligns with our idea of creating forever franchises. Zynga’s strategy is to create “forever franchises,” or those that generate $100 million a year and last more than five years. ![]()
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